Buku

Consumer behavior - building marketing strategy

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Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, current and classic examples of both text and visual advertisements throughout the text will serve to engage students and bring the material to life.

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Ketersediaan

0303-24

658 Mot c

My Library

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

658 Mot c

Penerbit

New York : McGrawhill., 2016

Deskripsi Fisik

786 p.; 26 cm

Bahasa

English

ISBN/ISSN

9781259232541

Klasifikasi

658

Tipe Isi

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Tipe Media

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Tipe Pembawa

-

Edisi

ke-13

Subjek

Manajemen
Pemasaran

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

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