Buku

Global marketing

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The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The ninth edition examines the effect of the global financial crisis on global marketing strategy.

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Ketersediaan

0221-24

658 Kee g

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658 Kee g

Penerbit

Essex : Pearson., 2017

Deskripsi Fisik

624 p.; 28 cm

Bahasa

English

ISBN/ISSN

9781292150765

Klasifikasi

658

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

9th Edition

Subjek

Manajemen Pemasaran
Pemasaran
Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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